Royal Hawaiian Center

Royal Hawaiian Center sits at the heart of Waikiki, one of the most visited destinations on earth, yet its presence in two of the world's most valuable inbound travel markets was falling short. Japanese and Korean travelers were arriving in Waikiki without Royal Hawaiian Center on their radar, because generic English language content wasn't reaching them in any meaningful way. The center needed a partner who understood these markets from the inside, someone who could build genuine cultural relevance rather than a translated afterthought, and turn that relevance into travelers choosing Royal Hawaiian Center before they ever booked their flight.

Astrategy Marketing partnered with Royal Hawaiian Center to build and run its Japanese and Korean market strategy entirely in house, a level of cultural fluency few agencies in Hawaii can offer. Our approach combined native language content built around what these audiences actually care about, culturally significant campaign moments, and relationships with influencers and media across both markets to extend reach well beyond owned channels.

The results speak for themselves. The Japanese Instagram channel has grown to 54,400 followers, and our influencer and media partnerships across Japan and Korea have generated more than 5 million in combined reach. Royal Hawaiian Center is no longer just present in these markets. It has become one of the destinations travelers think of first, before they ever land in Honolulu.