Dukes Marketplace
Social Media & Advertising
The Challenge
Dukes Marketplace needed a social media presence that matched the energy of the property itself, one that could turn scrolls and views into people actually walking through the doors. Like many retail centers, the challenge wasn’t a lack of content, it was content that wasn’t translating into measurable foot traffic. Tenants at the property needed a reason to see their own marketing efforts reflected and amplified by a center wide presence, and Dukes needed to prove that its marketing investment could deliver results that went beyond likes and views.
The property also competes for attention in a crowded retail and dining landscape on Oahu, where audiences have endless options for where to spend their time. Standing out required more than posting consistently. It required a strategy built around what actually gets people off the couch and into the marketplace.
The Solution
Astrategy Marketing built a content and advertising strategy for Dukes Marketplace centered on what actually drives people to visit in person, not just engage online. We developed video content designed to perform across platforms, paired with a paid advertising strategy that extended reach well beyond organic followers and reached new audiences who hadn’t yet discovered the property.
Our approach treated Dukes Marketplace as a destination with its own identity and story to tell, not a generic retail center running through a standard content calendar. We built content around the experiences that make Dukes worth the trip, and backed that content with advertising that put it in front of the right audiences at the right moments.
The results have been direct and measurable. Foot traffic at Dukes Marketplace has increased 50% as a result of the strategy, real proof that the right content paired with the right advertising can move people from their phones to the property itself. It’s the kind of result that speaks to tenants and property management alike, because it shows marketing dollars translating into people actually walking through the doors.
