Royal Hawaiian Center
PR & Social Media
Project Details
Client:
Royal Hawaiian Center
Location:
Waikiki, Honolulu, Hawaii
Services:
PR & Social Media
Project Description
Royal Hawaiian Center is Waikiki's landmark shopping and dining destination. Astrategy Marketing manages social media and PR for the center, including Japanese and Korean market strategy, KOL partnerships, and culturally-timed activations. Our Asian PR work has grown the center's Japanese Instagram to 53,400 followers and activated two of the world's largest travel markets for a single Waikiki destination. This is not just a social media account. It is a full market strategy built to make Royal Hawaiian Center the first destination travelers think of when they arrive in Waikiki.
