Koko Marina Center needed to reverse a meaningful decline in visitor numbers, rebuild community engagement, and become the destination Hawaii Kai deserved. Seven years in, the results have only grown.
Challenge
Koko Marina Center was facing a significant drop in foot traffic that was directly impacting tenant sales and overall center activity. While the location and setting were undeniable, the center's digital presence wasn't translating that into visits.
-Visitor numbers declining, affecting tenant revenue across the property
-Social media presence lacked the local authenticity that drives real engagement
-No consistent strategy to reach their target audience
They needed more than content, they needed a strategy that made people feel like Koko Marina was a place worth coming back to.
Approach
We built a content strategy centered not on what the center looked like, but on what it felt like. The energy of a weekend craft fair, the excitement of a new tenant opening, the everyday moments that make Koko Marina part of people's lives.
Posts that felt genuinely local, not produced. Content people actually share, comment on, and return for.
Brought the center's experience to new audiences through strategic influencer collaborations.
Spoke simultaneously to Hawaiʻi residents and visitors, positioning the center as a destination for both.
Pure storytelling, trust-building, and community focus. The center became a trusted local resource.
Solutions
High-quality photo and video content capturing the real energy of the center
A consistent influencer partnership program reaching new local and visitor audiences
Tenant spotlight series that connected featured businesses directly to increased sales
A social channel that became the trusted go-to for event updates and recommendations
Sustained organic reach that paid campaigns alone cannot replicate
Foot traffic increased by 50% and Koko Marina Center now welcomes over 2 million visitors annually. Featured tenants reported direct sales increases following their spotlights. Community events consistently fill the property to capacity.
Results
Foot traffic increased by 50%
Over 2 million annual visitors
7 year ongoing partnership
Direct tenant sales from social media features
Events are filled to capacity
Koko Marina Center is now the go-to destination in Hawaii Kai, turning this property into a 2 million visitor-a-year community anchor.
