Duke's Marketplace needed to become a destination, not just an address. In under a year, starting from scratch, it became exactly that for visitors and the businesses wanting to be part of it.
Challenge
Duke's Marketplace arrived with a strong vision but needed a social media presence that could bring it to life. The goal was clear: establish the property as a must-visit destination for Hawaiʻi travelers and build enough visibility to attract both more foot traffic and the right prospective tenants.
- No strategic social presence to build from, starting completely from scratch
-Needed to reach visitors actively planning their Hawaiʻi trip
-Required a strategy that felt like a destination, not just a shopping center
The challenge wasn't just growth. It was establishing credibility and identity simultaneously, and fast.
Approach
We developed a focused content strategy built around:
Visitor-first content strategy built around authentic storytelling
Targeted influencer partnerships reaching travel and lifestyle audiences
Tenant spotlights that gave visitors and locals a specific reason to explore
High-quality photo and video content that matched the destination feel the property was building toward
No gimmicks, no generic content. Just storytelling that made people feel like Duke's Marketplace was worth the trip.
Solutions
Built a social media presence from zero into a destination-worthy channel
Produced consistent high-quality content capturing the Duke's Marketplace experience
Created tenant spotlight content that drove direct foot traffic to individual businesses
Positioned the property as an active, thriving destination attracting visitors and prospective tenants alike
Delivered measurable results in under a year, starting from scratch
Results
Foot traffic increased by 50% following campaign implementation
Prospective tenant inquiries doubled in under a year
Built a destination identity and social presence entirely from scratch
2x Foot Traffic in Under a Year
Reach increased by 300%
Duke's Marketplace is now seen not just as a place to shop, but as a destination worth seeking out and the businesses wanting to be part of it have taken notice.
