Bora Inc Construction Case Study - Astrategy Marketing

Case study

Bora Inc had over 30 years of construction experience and a reputation built on quality work across Oahu. What they had zero of was an online presence. We built one from scratch and turned it into a consistent pipeline of high-value jobs.

Bora Inc offered a full range of residential and commercial construction services across Oahu, from custom home builds and ADUs to remodels and commercial renovations. But without any digital presence at all, that expertise was completely invisible online.
- Zero online presence when we started, no website, no social media, no SEO, nothing
-Awareness relied heavily on word-of-mouth and awards
-No digital strategy connecting ads, SEO, social media, and website
-Leads were inconsistent and not coming in through digital channels
-A locally owned, owner-operated business competing in a crowded construction market
-Quality of work was not being reflected or showcased online
They needed everything built from the ground up, and they needed it to work together as a system, not just as individual pieces.

We built a complete digital system around Bora Inc from the ground up, designed to reach homeowners and businesses at every stage of their decision-making process.
Social media content that showcased real projects and craftsmanship in a way that stopped people from scrolling
SEO strategy built to capture homeowners and business owners actively searching for construction and remodeling services
Paid ads targeting the right audiences at the right time
A website built to convert visitors into real inquiries
The approach was built for consistency. Not just traffic, but qualified leads that turn into real projects.

Built and managed a complete marketing system across all channels
Created social media content strong enough that people reached out specifically because of what they saw online
Developed an SEO presence that puts Bora Inc in front of homeowners and businesses when it matters most

Ran targeted ad campaigns designed to generate qualified leads, not just clicks
Maintained the strategy consistently over four years, compounding results over time

Consistently generates 1 to 3 qualified leads per day
Those leads regularly convert into 5 to 6 figure construction jobs
Social media quality recognized unprompted, with people reaching out specifically because of what they saw

Four years of consistent growth with a full-system approach that keeps delivering
Bora Inc is now seen not just as a construction company, but as the go-to builder for homeowners and businesses who find them online and already trust them before the first call.